Thursday, June 25, 2009

File footage driven information -OR- A mile wide, A Micron deep.

That's the way the mop flops.

If it bleeds, it leads.
If there's file footage, it's a retrospective.
If there are only photographs, set them to music in a montage.
If it can all be done without leaving the studio... more the better.
If you can dispatch a live remote crew to ask "How do you feel?" it's emmy-worthy.
If you can hover a helicopter and provide a panoramic view of the spectacle, tradgedy, horror, sea of humanity...
If there are people holding up "homemade" protest signs... YIPEE!

The importance of the topic is catapulted by the graphics department.
The more iconic the better.

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